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首页> 外文期刊>Journal of the Science of Design >ASSOCIATIONS WITH AND RECOGNITION OF PRODUCT METAPHORS
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ASSOCIATIONS WITH AND RECOGNITION OF PRODUCT METAPHORS

机译：产品隐喻的关联和识别

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The application of metaphors in product design has the potential to enhance proucts' appeal and meaning to enrich product experiences. In response to the trend of metaphorical expressions in product designs becoming increasingly diverse, this study explored people's recognition and classification of many product metaphors to understand how people form meaning based on such metaphors. This paper proposes a framework to assist designers in creating metaphors in product designs. The research methodology entailed a card-sorting activity and interviews. The results of this study classify assorted product metaphors into nine themes and frame these nine themes within three modes - namely the iconic, indexical, and symbolic modes - to explain the process of product metaphor recognition. In addition, interpretation of metaphorical meaning through comparison and connection is discussed herein. The proposed conceptual framework could serve as a reference for designers for the creation of product metaphors to convey their design intentions and enrich consumers' product experiences.
机译：隐喻在产品设计中的应用具有增强产品吸引力和丰富产品体验的潜力。为了应对产品设计中隐喻表达方式日益多样化的趋势，本研究探索了人们对许多产品隐喻的识别和分类，以了解人们如何基于此类隐喻形成含义。本文提出了一个框架来帮助设计师在产品设计中创建隐喻。研究方法需要进行卡片分类活动和采访。这项研究的结果将各种产品隐喻分为九个主题，并将这九个主题分为三种模式（即图标，索引和符号模式），以解释产品隐喻识别的过程。另外，本文讨论了通过比较和连接对隐喻含义的解释。提出的概念框架可以为设计师提供产品隐喻的参考，以传达他们的设计意图并丰富消费者的产品体验。

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