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首页> 外文期刊>Journal of Theoretical and Applied Information Technology >UNDERSTANDING THE ACCEPTANCE OF IT-BASED SHARING ECONOMIC SERVICES
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UNDERSTANDING THE ACCEPTANCE OF IT-BASED SHARING ECONOMIC SERVICES

机译：了解基于IT的共享经济服务的接受度

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摘要

This study aims to empirically verify the structural relationships between perceived risks, perceived values, trust, and intention to use for sharing economy services. In order to achieve the objective of this study, the survey was conducted targeting the car sharing service which has been noticeably growing in the sharing economy service. In the results of the study, first, the perceived risks of sharing economy service had negative(-) effect on the perceived values. Second, the perceived risks had negative(-) effect on trust. Third, the economic value and social value had positive(+) effect on trust while the functional value not had effect on trust. Fourth, the functional value and economic value had positive(+) effect on the intention of use while the social value not had effect on the intention to use. Lastly, trust had positive(+) effect on the intention to use. This study provided a chance to understand the risks and values actually perceived by potential users before the full-scale vitalization of sharing economy service, and also to see the importance of trust. Moreover, it also suggested the direction to establish strategies for the vitalization of services.
机译：这项研究的目的是通过实证检验感知的风险，感知的价值，信任以及用于共享经济服务的意图之间的结构关系。为了实现本研究的目的，本调查针对的是共享经济服务中显着增长的汽车共享服务。在研究结果中，首先，共享经济服务的感知风险对感知价值具有负面影响。其次，感知到的风险对信任具有负面影响。第三，经济价值和社会价值对信任有积极的影响，而功能价值对信任没有影响。第四，功能价值和经济价值对使用意图产生正（+）影响，而社会价值对使用意图没有影响。最后，信任对使用意图产生积极（+）影响。这项研究提供了一个机会，可以在全面振兴共享经济服务之前了解潜在用户实际意识到的风险和价值，并了解信任的重要性。此外，它还为建立服务活力战略提供了方向。

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