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首页> 外文期刊>Procedia - Social and Behavioral Sciences >Connecting to the Global Circuit: Matching the Learning Cities of South-East Asia as the Preferential Place for Global Corporate Innovation Culture
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Connecting to the Global Circuit: Matching the Learning Cities of South-East Asia as the Preferential Place for Global Corporate Innovation Culture

机译：连接到全球巡回赛：将东南亚的学习城市与全球企业创新文化的首选地相匹配

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The effects of economic globalization have radically influenced the function of cities into global business marketplace. This makes it inevitable for city development strategies to manage, not only planned, the assertive role of cities in the world business platform. Thus, city branding strategic initiatives are viewed as a vital component in re-imaging future competitive urban footprints. This preamble suggests that the key challenge is not just to attract foreign investment but also to reciprocate with the outward-approach city branding, vis-?-vis; the marketing of products and services that cities produced. Therefore, the intent of this article is to review the significant impacts on the infiltration of the global corporate culture that may limit the role of South-East Asian cities as competitive marketplace.
机译：经济全球化的影响从根本上影响了城市进入全球商业市场的功能。这使得城市发展战略不可避免地要管理（不仅是计划中的）城市在世界商业平台中的主导作用。因此，城市品牌战略计划被视为重新构想未来竞争性城市足迹的重要组成部分。该序言表明，关键的挑战不仅是吸引外国投资，还在于与外向型城市品牌相对应。城市生产的产品和服务的营销。因此，本文的目的是回顾对全球企业文化渗透的重大影响，这可能会限制东南亚城市作为竞争性市场的作用。

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