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首页> 外文期刊>Procedia - Social and Behavioral Sciences >The Effect of Foreign Language Knowledge and Foreign Market Knowledge on Success of Foreign Firms Doing Business in Kazakhstan
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The Effect of Foreign Language Knowledge and Foreign Market Knowledge on Success of Foreign Firms Doing Business in Kazakhstan

机译：外语知识和外国市场知识对在哈萨克斯坦开展业务的外国公司成功的影响

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摘要

Knowledge is one of the most important resources of any company doing business abroad. Especially, manager's foreign language knowledge and foreign market knowledge were considered to contribute to company's success. Drawing from internationalization and knowledge-based view, this study focuses on exploring the effect of foreign language knowledge and foreign market knowledge on success of foreign firms doing business in Kazakhstan. The initial population consists of 128 foreign firms selected from the databases of the association of businessmen of Kazakhstan and Turkey (KATIAD) and American Chamber of Commerce. The results show that the lack of Kazakh or Russian language knowledge does not influence business success. However, top managers’ knowledge about foreign markets has significantly correlated with companies’ success in Kazakhstan.
机译：知识是任何在国外开展业务的公司最重要的资源之一。特别是，经理的外语知识和国外市场知识被认为有助于公司的成功。从国际化和基于知识的观点出发，本研究着重探讨外语知识和外国市场知识对在哈萨克斯坦开展业务的外国公司的成功的影响。最初的人口包括从哈萨克斯坦和土耳其商人协会（KATIAD）和美国商会的数据库中选择的128家外国公司。结果表明，缺乏哈萨克语或俄语知识不会影响商业成功。但是，高级管理人员对国外市场的了解与公司在哈萨克斯坦的成功密切相关。

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