Crisis Management to Avoid Damage for Corporate Reputation: The Case of Retail Chain Crisis in the Baltic Countries

Migl? ?ontait?-Petkevi?ien?

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Crisis Management to Avoid Damage for Corporate Reputation: The Case of Retail Chain Crisis in the Baltic Countries

机译：危机管理避免损害企业声誉：波罗的海国家的零售链危机

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This paper analyses crisis management in relation to its effect on corporate reputation. It provides theoretical analysis of crises management actions that contribute to avoid damage for corporate reputation. Empirical research of the paper provides case analysis of retail chain “Maxima” crisis management in the Baltic countries. Even though retail chain “Maxima” has made several mistakes during crisis, in general crisis was managed properly so this case provides valuable insights how preventable crises should be managed to avoid damage for corporate reputation.

机译：本文分析了危机管理对企业声誉的影响。它提供了有助于避免损害公司声誉的危机管理措施的理论分析。本文的实证研究提供了波罗的海国家零售连锁店“ Maxima”危机管理的案例分析。尽管零售连锁店“ Maxima”在危机期间犯了一些错误，但总体而言，危机得到了适当的管理，因此，本案例提供了宝贵的见解，应如何应对可预防的危机，以避免损害公司声誉。

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《Procedia - Social and Behavioral Sciences》 |2014年第2期|共6页
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Migl? ?ontait?-Petkevi?ien?;
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中图分类社会科学现状及发展;
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7. Crisis Management to Avoid Damage for Corporate Reputation: The Case of Retail Chain Crisis in the Baltic Countries [O] . Šontaitė-Petkevičienė Miglė 2014

机译：危机管理避免损害企业声誉：波罗的海国家的零售链危机

Crisis Management to Avoid Damage for Corporate Reputation: The Case of Retail Chain Crisis in the Baltic Countries

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