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首页> 外文期刊>Procedia - Social and Behavioral Sciences >The Impact of Innovations on the Business Model: Exploratory Analysis of a Small Travel Agency
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The Impact of Innovations on the Business Model: Exploratory Analysis of a Small Travel Agency

机译：创新对商业模式的影响：一家小型旅行社的探索性分析

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The objective of this exploratory paper is to analyse the innovations introduced by a small travel agency and their impact on the firm's business model in the specific context of a salt mine in Romania. In particular, the purpose of this paper is to analyse the business model of the small firm that did not introduce a single innovation. A case study provides rich data on “unbundling” made by the entrepreneur and the trade-offs decisions that affect the business model. The paper highlights the implications of the entrepreneur's decision to implement in a short period of time a “package” of product, process, marketing and organizational innovations and their impact upon the business model, and describes the transformation of the company due to changes in the environment (content and relationships among the building blocks of the business model).
机译：这份探索性论文的目的是分析小型旅行社提出的创新及其在罗马尼亚特定盐矿环境中对公司业务模式的影响。特别是，本文的目的是分析未引入单一创新的小企业的业务模型。案例研究提供了有关企业家进行的“捆绑销售”以及影响业务模型的权衡决策的丰富数据。本文强调了企业家决定在短时间内实施产品，流程，营销和组织创新的“一揽子计划”及其对业务模型的影响的含义，并描述了由于变革而导致的公司转型。环境（业务模型的组成部分之间的内容和关系）。

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