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首页> 外文期刊>Procedia - Social and Behavioral Sciences >Ethno-design as the Basis for the Formation of a Tolerant Attitude to the Traditions of Different Cultures
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Ethno-design as the Basis for the Formation of a Tolerant Attitude to the Traditions of Different Cultures

机译：民族设计作为对不同文化传统宽容态度形成的基础

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Topicality of the work is conditioned by the necessity to research meanings’ translation mechanisms of different cultures in the modern design's forms and images, and the need to create harmonious and data-intensive visual objects that are in demand in various spheres of modern life (advertising, Internet, design, etc.). The purpose of the work is to study translation's peculiarities of ethnic cultures’ meanings and their connection with the specifics of shaping. In the research was used methods of analysis and semiotic systems’ simulation, methods of historical-cultural analysis, methods of comparative linguistics and system analysis. In modern culture there is a mixture of styles, space and birth date of which determines ideographic identity of different ethnic groups. Ethno-design was born in the Age of Modernism and manifested primarily in following the tradition of shaping, which is based on specific ethnographic material. By studying the artefacts ‘organization features, the designer seeks to identify the main (dominant) ideas that underlie them and which are the conductors in the world of ethno- cultures’ meanings. Thus, the relevance of ethno-design development besides the aesthetic and artistic value is due to unique ability to “include” into the world historical experiences and sensations caused by an appeal to ethnic images. Design working practices with ethnographic material suggests studying particular culture's characteristics such as visual patterns organization. In contrast to historical, archaeological, cultural and other studies, the designer seeks primarily to identify the formation features, which describe construction methods of ethno-cultural sample. The result of the research is the discovery of cultural meanings’ transmission mechanisms in the ethno-design objects, as well as their impact on formation peculiarities.
机译：作品的时事性是有必要以现代设计的形式和图像研究不同文化的含义的翻译机制，以及创造和谐的和数据密集型视觉对象的需要，这些视觉对象在现代生活的各个领域（广告，互联网，设计等）。这项工作的目的是研究翻译的民族文化含义的特殊性及其与塑造细节的联系。研究中使用了分析方法和符号系统的模拟方法，历史文化分析方法，比较语言学方法和系统分析方法。在现代文化中，样式，空间和出生日期的混合决定了不同种族的表意特征。民族设计诞生于现代主义时代，主要表现在遵循以特定民族志材料为基础的塑造传统。通过研究人工制品的“组织特征”，设计师试图确定构成其基础的主要（主导）思想，这些思想是民族文化世界含义的引导者。因此，除美学和艺术价值外，民族设计发展的重要性还归因于其独特的能力，即“吸收”世界历史经验和对民族形象的诉求而产生的感觉。使用人种学材料进行设计工作实践，建议研究特定文化的特征，例如视觉图案组织。与历史，考古，文化和其他研究相比，设计师主要寻求识别形成特征的特征，这些特征描述了民族文化样本的构建方法。研究的结果是在民族设计对象中发现了文化意义的传递机制，以及它们对构成特征的影响。

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