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首页> 外文期刊>Interacting with Computers >Understanding Users’ Engagement and Responses in 3D Virtual Reality: The Influence of Presence on User Value
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Understanding Users’ Engagement and Responses in 3D Virtual Reality: The Influence of Presence on User Value

机译：了解用户在3D虚拟现实中的参与和响应：在用户价值上的影响

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摘要

Virtual reality (VR) provides new opportunities for businesses to gain competitive advantages by enabling them to innovatively engage customers. Based on presence theory, this study aims to test the influences of two major components of presence, social presence and spatial presence, on users’ perceptions of hedonic value, utilitarian value and engagement in the VR environment. An experiment was conducted on two conditions of a VR application (low vs. high social presence) to test the hypotheses proposed in the research model. The results reveal that social presence and spatial presence can improve the hedonic value of VR. However, inconsistent with previous studies, our findings reveal a negative relationship between spatial presence and engagement. Theoretical and practical implications and future research directions are subsequently discussed.
机译：虚拟现实（VR）为企业提供了新的机会，通过使他们能够创新互动客户来获得竞争优势。基于存在理论，本研究旨在测试两个主要成分的影响，社会存在和空间存在，对用户对VR环境中的用户的看法的看法。在VR应用程序（低与高社会存在）的两个条件下进行实验，以测试研究模式中提出的假设。结果表明，社会存在和空间存在可以提高VR的蜂窝病值。然而，与之前的研究不一致，我们的调查结果揭示了空间存在和参与之间的负面关系。随后讨论了理论和实践影响和未来的研究方向。

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  • 来源
    《Interacting with Computers》 |2020年第1期|103-117|共15页
  • 作者

    Supavich Pengnate; Frederick J Riggins; Limin Zhang;

  • 作者单位

    Department of Accounting and Information Systems North Dakota State University 811 2nd Ave. N Fargo ND 58102 USA fone.pengnate@ndsu.edu;

    Department of Accounting and Information Systems North Dakota State University 811 2nd Ave. N Fargo ND 58102 USA;

    Department of Accounting and Information Systems North Dakota State University 811 2nd Ave. N Fargo ND 58102 USA;

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  • 原文格式 PDF
  • 正文语种 eng
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  • 关键词

    virtual reality; engagement; social presence; spatial presence;

    机译：虚拟现实;参与;社会存在;空间存在;

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