Quantitative market analysis of the European Climate Services sector – The application of the kMatrix big data market analytical tool to provide robust market intelligence

Steve Howard; Sarah Howard; Simon Howard

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Quantitative market analysis of the European Climate Services sector – The application of the kMatrix big data market analytical tool to provide robust market intelligence

机译：欧洲气候服务部门的定量市场分析 - kmatrix大数据市场分析工具的应用提供强大的市场智能

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Although activities within the Climate Services sector have been offered to public and private sector markets for a long time, the concept of “Climate Services” as a distinct sector is relatively new. Traditionally, these services have been considered an extension of Weather Services, but as the awareness of the Climate Services sector has spread, so has the need for in-depth, reliable and quantifiable market intelligence. The kMatrix big data analytical tool is a unique research methodology, providing market intelligence for “hard to measure” markets. The kMatrix method was applied to the Climate Services sector to define, measure and forecast the current and potential future market volume of the sector. The MARCO definition of Climate Services was developed by using an existing kMatrix Weather & Climate Services dataset, which was then scrutinized by the MARCO partners and a distinct and extended Climate Services taxonomy developed. Market intelligence is provided by country, industry, platform and service and includes value of sales (€m), import and export data, number of transactions, market growth rates, benchmarks of innovation and supplier and purchaser transactional data. The data has been mapped to NACE codes and NUTS 2 regions. The work provides a geographic baseline for Climate Services and allows for country and regional analysis. It provides a common definition of the sector and quantifies the market for those involved in the provision of climate services, policy makers and others, to have access to reliable market intelligence to monitor and assist in decision making at all levels.

机译：虽然气候服务部门的活动已经向公共和私营部门市场提供了很长时间，但作为一个独特的部门的“气候服务”的概念相对较新。传统上，这些服务被认为是天气服务的延伸，但随着气候服务部门的认识，需要进行深入，可靠和可量化的市场情报。 kmatrix大数据分析工具是一个独特的研究方法，为“难以衡量”市场提供市场智能。 kmatrix方法适用于气候服务部门，以定义，衡量和预测该部门的当前和潜在未来的市场体积。通过使用现有的kmatrix天气和气候服务数据集制定了Marco的气候服务定义，然后由Marco Partners仔细审查，并开发了不同和延长的气候服务分类。市场智能由国家，工业，平台和服务提供，包括销售价值（€M），进出口数据，交易数量，市场增长率，创新基准以及供应商以及购买者交易数据。数据已被映射到NACE代码和螺母2区域。该工作为气候服务提供了地理基线，并允许国家和区域分析。它为该部门提供了一个共同的定义，并为参与提供气候服务，政策制定者和其他人的人量化市场，以获得可靠的市场情报，以监测和协助各级决策。

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《Climate Services》 |2020年第8期|共12页
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Steve Howard; Sarah Howard; Simon Howard;
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Market dataMarket measurementTransactional dataBig dataMonitoring;

机译：市场Datamarket MeasurementTransactional DataIg Datamonitoring;

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Quantitative market analysis of the European Climate Services sector – The application of the kMatrix big data market analytical tool to provide robust market intelligence

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