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Critical analysis of the drug promotional literatures advertised in a tertiary care hospital

机译：大专院校医院宣传的药物促销文献的批判性分析

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Background: The objective of the study was to critically analyse the drug promotional literatures (DPLs) advertised in a tertiary care hospital.Methods: This observational study was conducted in department of pharmacology, grant government medical college. The data was collected over a period of 3 months after obtaining permission from Institutional Ethics Committee. Around 200 DPLs were collected from different specialty OPDs. Promotional literatures in the form of medical equipment’s, ayurvedic medicine, drug monography, reminder advertisement, identical advertisement and drug name list were excluded from the study. Data compiled was compiled in an excel sheet. The complied data were analyzed with the help of tables and graphs.Results: In our study, the name of the active ingredient, their brand name and the therapeutic uses were mentioned in all the DPLs (100%). The dosage form of the drug was addressed in 85%, whereas the schedule was present in 58% of the DPLs. Most of the DPLs had mentioned about the positive effects of the drug, while few of them described the negative effects of the drugs, namely, adverse drug reactions (39%), precautions to be taken (36%), contraindications (36%) and various drug interactions (33%).Conclusions: A diverse set of results were obtained when a cohort of 200 promotional literatures were analyzed wherein the advantageous effects were highlighted covering the detrimental effects of the drug. DPLs were not in line and accordance with WHO guidelines, but where modified according to the company preferences.
机译：背景：该研究的目的是重视在第三级护理医院宣传的药物促销文献（DPLS）。方法：该观察研究在授予政府医学院的药理学系。在获得机构伦理委员会的许可后，将在3个月内收集数据。从不同的专业OPDS收集大约200磅DPLS。在研究之外，不包括在医疗设备，阿育吠陀医学，药物专家，提醒广告，相同广告和药物名单中的促销文献。编译的数据在Excel表中编译。在表格和图表的帮助下分析了符合的数据。结果：在我们的研究中，所有DPLS（100％）中提到了活性成分，其品牌和治疗用途的名称。该药物的剂型以85％寻址，而该时间表在58％的DPLS中存在。大多数DPLS已经提到了药物的积极影响，而其中很少有人描述药物的负面影响，即不利的药物反应（39％），采取的预防措施（36％），禁忌症（36％）和各种药物相互作用（33％）。结论：当分析200个促进文献的群组时，获得了多种结果，其中突出了涵盖药物的有害影响的有利效果。 DPLS不符合世卫组织指导方针，但根据公司偏好修改。

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