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首页> 外文期刊>International Journal of Environmental Research and Public Health >The Advertising Policies of Major Social Media Platforms Overlook the Imperative to Restrict the Exposure of Children and Adolescents to the Promotion of Unhealthy Foods and Beverages
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The Advertising Policies of Major Social Media Platforms Overlook the Imperative to Restrict the Exposure of Children and Adolescents to the Promotion of Unhealthy Foods and Beverages

机译：主要社交媒体平台的广告政策忽视了限制儿童和青少年暴露给促进不健康的食物和饮料的必要性

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摘要

There have been global calls to action to protect children (aged 18) from exposure to the marketing of unhealthy foods and beverages (‘unhealthy foods’). In this context, the rising popularity of social media, particularly amongst adolescents, represents an important focus area. This study aimed to examine the advertising policies of major global social media platforms related to the advertising of unhealthy foods, and to identify opportunities for social media platforms to take action. We conducted a desk-based review of the advertising policies of the 16 largest social media platforms globally. We examined their publicly available advertising policies related to food and obesity, as well as in relation to other areas impacting public health. The advertising policies for 12 of the selected social media platforms were located. None of these platforms adopted comprehensive restrictions on the advertising of unhealthy foods, with only two platforms having relevant (but very limited) policies in the area. In comparison, 11 of the 12 social media platforms had policies restricting the advertising of alcohol, tobacco, gambling, and/or weight loss. There is, therefore, an opportunity for major social media platforms to voluntarily restrict the exposure of children to the marketing of unhealthy foods, which can contribute to efforts to improve populations’ diets.
机译：全球呼吁采取行动保护儿童（年龄<18）免于暴露于不健康的食物和饮料的营销（'不健康的食物'）。在这种情况下，社交媒体的普及普及，特别是青少年，代表了一个重要的焦点领域。本研究旨在审查与广告不健康食品的主要全球社交媒体平台的广告政策，并确定社交媒体平台采取行动的机会。我们对全球16个最大的社交媒体平台的广告政策进行了基于董事会的审查。我们审查了与食品和肥胖有关的公开广告政策，以及影响公共卫生的其他地区。所选社交媒体平台中的12个广告策略位于。这些平台都没有通过对不健康食物的广告进行全面限制，只有两个平台在该地区有相关（但非常有限）的政策。相比之下，12个社交媒体平台中的11个具有限制酒精，烟草，赌博和/或减肥的广告的政策。因此，主要社交媒体平台有机会自愿限制儿童的暴露，以促进不健康的食物，这可能有助于提高人口饮食的努力。

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