• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>International Journal of Business and Management >The Effects of Service Quality on Satisfaction and Purchase Intention in Mobile Commerce
【24h】

The Effects of Service Quality on Satisfaction and Purchase Intention in Mobile Commerce

机译：服务质量对移动商业满意和购买意向的影响

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The purpose of this study is to investigate the effect of service quality on the relationship between mobile shoppers’ satisfaction and purchase intention towards mobile commerce. The survey method was conducted with a structured questionnaire that was distributed to 385 mobile users in Malaysia which tested against a proposed model using partial least square structural equation modelling. The result confirms service quality affects mobile shoppers’ satisfaction and purchase intention directly. Furthermore, the result also affirms that mobile shoppers’ satisfaction mediates the relationship between service quality and purchase intention. This study will assist the mobile commerce industry to understand mobile shoppers’ behaviour in Malaysia.
机译：本研究的目的是探讨服务质量对移动商店的满意和购买意向关系的影响。调查方法是用结构化问卷进行的，该问卷在马来西亚分发到385个移动用户，该Malaysia使用局部最小二乘结构方程模型测试了针对所提出的模型。结果证实服务质量会直接影响移动购物者的满意度和购买意向。此外，结果还确认移动购物者的满意度介导服务质量和购买意向之间的关系。本研究将协助移动商务行业了解马来西亚的移动购物者的行为。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号