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首页> 外文期刊>European Journal of Business and Management >Behaving Ethically: An Essence of Islamic Marketing System
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Behaving Ethically: An Essence of Islamic Marketing System

机译：行为道德：伊斯兰营销系统的本质

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The purpose of this paper is to analyze the dimensions of ethical behavior of Marketers and to bring about the significance of behaving ethically and the impact of ethical behavior on modern business. Another purpose is to identify the relationship of ethical behavior with Islam.This is fully literature based conceptual paper which contains information from different secondary sources like articles, magazines, books relevant to the topic. Different charts and models are presented to show this concept easily.The analysis indicated that ethical behavior have two dimensions. One is conventional and the other is religion based and mainly Islamic. Only the religion based ethical behavior can lead to the utmost satisfaction of the customers and all stakeholders.This paper suggests the marketers a model which shows the ethical behavior guided by ‘Islam’ which guarantees welfare of marketers here in and here after.This paper is an original work and approaches value to the marketers who want to provide the value in true sense to the customer.
机译：本文的目的是分析营销人员的道德行为的维度，并带来道德行为的重要性以及伦理行为对现代业务的影响。另一个目的是识别与伊斯兰教的道德行为的关系。这是基于完全文学的概念论文，其中包含来自不同辅助来源的信息，如文章，杂志，与主题相关的书籍。提出了不同的图表和模型以容易地显示这一概念。分析表明道德行为有两个维度。一个是常规的，另一个是宗教以宗教为主，主要是伊斯兰。只有基于宗教的道德行为可能导致客户和所有利益相关者的最大满意度。这篇论文提出了营销人员一个展示了“伊斯兰教”引导的道德行为的模式，这是保证在这里的营销人员的福利。本文是原创作品和对想要为客户提供真实意义价值的营销人员的价值。

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