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首页> 外文期刊>European Journal of Business and Management >The Developing Framework On The Relationship Between Market Orientation And Entrepreneurial Orientation To The Firm Performance Through Strategic Flexibility: A Literature Perspective
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The Developing Framework On The Relationship Between Market Orientation And Entrepreneurial Orientation To The Firm Performance Through Strategic Flexibility: A Literature Perspective

机译：通过战略性灵活性的市场定位与企业思维关系与企业绩效关系的发展框架：文学视角

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摘要

This paper develops a conceptual framework for an intended study which will examine the relationship between market orientation and entrepreneurial orientation on the firm performance. Previous study has shown that market orientation and entrepreneurial orientation is directly related to organizational performance. However, another studies indicate that the significance of the relationship between variables must be mediated by other variables. Some authors argue that environmental dynamics play a important role in the achievement of the firm performance. Therefore, this article try to fills a gap that exists on the relationship between market orientation and entrepreneurial orientation on the firm performance. In developing framework, we integrate strategic flexibility as a variables which mediates that relationship. This paper provide recommendations for entrepreneurs of how their market orientation and entrepreneurial orientation related with firm performance through strategic flexibility. The limitations and implications are discussed.
机译：本文为预期研究开发了一个概念框架，这将研究市场取向与企业绩效的创业方向之间的关系。以前的研究表明，市场取向和创业方向与组织绩效直接相关。然而，另一个研究表明，变量之间的关系的重要性必须由其他变量介导。一些作者认为，环境动态在实现公司性能方面发挥着重要作用。因此，本文试图填补市场取向与企业绩效之间关系之间的关系存在的差距。在开发框架中，我们将战略灵活性整合为调解这种关系的变量。本文通过战略灵活性为其市场定位与企业家的企业家提供了建议，以通过战略灵活性与企业表现相关的企业家。讨论了局限性和影响。

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