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The effect of electronic payments security on e-commerce consumer perception: An extended model of technology acceptance

机译:电子支付安全性对电子商务消费感知的影响:一种技术验收的扩展模型

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This study investigates the aspects of e-payment security concerning e-commerce consumers’ purchase intentions. This study further involves college students in Semarang – Indonesia as representatives of the millennial generation. Structural equation modeling (SEM) using Wrap-PLS is employed to analyze the data. The findings show a fit model to explain e-commerce customers’ purchase intentions. The results of this study reveal a better mediating effect of perceived usefulness on e-payment security and customers’ purchase intentions. Perceived ease of use also has a significant indirect effect, through e-payment security, on e-commerce customers’ purchase intentions. In addition, understanding the ease and usability of the security aspects of the payment affects e-commerce consumers' purchase intentions. The results also give a heightened awareness of security in electronic transactions.
机译:本研究调查了关于电子商务消费者购买意图的电子支付安全的各个方面。本研究进一步涉及Semarang的大学生 - 印度尼西亚作为千禧一代的代表。使用Wrap-PLS的结构方程建模(SEM)分析数据。调查结果显示了一个适合的模型来解释电子商务客户的购买意图。本研究的结果揭示了对电子支付安全和客户购买意图的感知有用性更好的调解效果。感知易用性,通过电子商务客户购买意图,通过电子支付安全性也具有显着的间接效果。此外,了解支付安全方面的缓解和可用性会影响电子商务消费者的购买意图。结果还提高了电子交易中安全性的认识。

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