Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History

Wenjie Shi; Yuhan Zhou; Xiaofei Rao

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Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History

机译：文化旅游博物馆公共服务视角：上海博物馆和汉堡历史博物馆的比较研究

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The in-depth integration of culture and tourism in the 21st century has brought great opportunities and brand-new challenges to the advancement of museums. Taking Shanghai Museum and Hamburg Museum of History as examples, this paper explored how these museums, as one of the most traditional modes of cultural tourism integration, innovated public services concept and applied service marketing strategies in the differing Chinese and German cultural contexts through official website comparison and field investigations.

机译：在21世纪的文化和旅游业的深入整合为博物馆的进步带来了巨大的机遇和全新的挑战。采取上海博物馆和汉堡博物馆作为示例，探讨了这些博物馆如何通过官方网站，创新公共服务概念，创新的公共服务理念和应用服务营销策略。通过官方网站比较与现场调查。

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《Open Access Library Journal》 |2020年第10期|共9页
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Wenjie Shi; Yuhan Zhou; Xiaofei Rao;
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Cultural Tourism PerspectiveMuseumPublic ServicesService Marketing StrategyComparative Study;

机译：文化旅游PerspectiveMuseumbublic ServicesService营销策略阶级阶级研究;

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Museum Public Services from the Cultural Tourism Perspective: A Comparative Study on Shanghai Museum and Hamburg Museum of History

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