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A Personalized Self-image: Gender and Branding Practices Among Journalists

机译：个性化自我形象：记者中的性别和品牌练习

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As the field of journalism becomes increasingly unrecognizable, the messages that identify the journalist, their work, and their affiliations are of increasing importance. This study envisions journalism and social media both as gendered spaces and examines their intersection as the setting of much of journalists’ branding work. In this setting, gender’s influence on the extent, style, and target of journalists’ branding efforts is examined using data from two different datasets (content analysis and survey). The findings suggest that female journalists take a more personalized approach by speaking about themselves in their profiles and their tweets and focusing more resources and attention on their individual brands. This suggests that female journalists are not well served by male-dominated news organizations and therefore turn to a more personalized self-image in their branding efforts. This understanding is particularly important as societies and newsrooms both work toward a more inclusive, egalitarian future.
机译：随着新闻事业领域变得越来越无法辨认，识别记者，工作和他们的联系的信息越来越重要。本研究设想了新闻和社交媒体，都是性别的空间，并考察了他们的交叉点，作为大部分记者的品牌工作。在此环境中，使用来自两个不同数据集的数据（内容分析和调查），检查了性别对记者品牌努力的程度，风格和目标的影响力（内容分析和调查）。调查结果表明，女性记者通过在他们的个人资料和推文中讲述自己和他们的推文，并将更多的资源和关注对他们的个人品牌的关注来采取更个性化的方法。这表明女性记者并不是由男性主导的新闻机构提供的服务，因此在其品牌努力中转向更个性化的自我形象。这种理解尤为重要，因为社会和新闻室都朝着更具包容性，平等主义的未来工作。

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