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首页> 外文期刊>Social Media + Society >The Empire Tweets Back? #HumanitarianStarWars and Memetic Self-Critique in the Aid Industry
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The Empire Tweets Back? #HumanitarianStarWars and Memetic Self-Critique in the Aid Industry

机译：帝国推文回来了吗？ #humanitariarstarwars和援助行业的迭代自我批判

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In 2015, a series of memes appeared on Twitter under the hashtag #HumanitarianStarWars. Combining still images from the original Star Wars movies with ironic references to humanitarian/development jargon and institutions, the memes presented a humorous reflection on the modern aid industry. While memetic content has become an increasingly scrutinized area in digital culture studies—particularly with regard to unbounded and anonymous online communities, and popular discursive contestation—this article examines #HumanitarianStarWars to shed light on the possibilities and problematics of social media auto-critique undertaken by “insiders” in a particular professional realm. Keeping in mind critiques of the racial and imperial connotations of the (Western) pop-culture mythology itself, the article explores the use of the Star Wars franchise as a vehicle for commentary on an industry at work in the “Global South.” It highlights an ambiguous process of meaning-making that can be traced through the memes’ generation, circulation, and re-mediation. Although the memes provide a satirical self-reflection on practitioners’ experiences and perspectives of power relations in the global development industry, certain tendencies emerge in their remixing of this Hollywood universe that may reinforce some of the dynamics that they ostensibly critique. The article argues that examination of the ideological ambivalence of an institutional micro-meme can yield valuable insights into tensions playing out in professional social media spaces where public/private boundaries are increasingly and irrevocably blurred.
机译：2015年，一系列MEMES在Hashtag #humanitarianstarwars下面出现在Twitter上。将静止图像与原始星球大战电影的静态图像与人道主义/发展术语和机构的讽刺意义相结合，对MEMES提出了对现代援助行业的幽默思考。虽然Memet Content已经成为数字文化研究中越来越受到审查的地区 - 特别是关于无限的和匿名的在线社区，以及受欢迎的话语争论 - 本文审查了#humanitaniAtariantarwars阐明了社交媒体自动批评的可能性和问题在特定的专业领域中的“内部人士”。在思想中，批评（西部）流行文化神话本身的种族和帝国内涵，这篇文章探讨了星球大战特许经营成为一辆关于“全球南方”工作中的行业评论的车辆。它突出了一个模糊的意义过程，可以通过MEMES的一代，流通和重新调解来追踪。虽然模因为全球发展产业中的从业者的经验和角度提供了讽刺的自我反思，但某些趋势在他们重新定向这一好莱坞宇宙中，这些宇宙可以加强一些他们表面上批判的动态。本文辩称，对机构微麦的思想矛盾的审查可以在专业的社交媒体空间中扮演的紧张局势产生有价值的见解，其中公共/私人界限越来越多地模糊。

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