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A Similarity Mindset Matters on Social Media: Using Algorithm-Generated Similarity Metrics to Foster Assimilation in Upward Social Comparison

机译：社交媒体上的相似性心态：使用算法产生的相似度量来促进向上社会比较中的同化

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摘要

Upward social comparison on social networking sites (SNSs) makes SNS users feel bad about themselves. Would emphasizing overall similarity between SNS users and the upward comparison targets make them feel good about themselves (i.e., assimilation)? We examined this question using a 3 (overall similarity: zero vs. moderate vs. high)?×?2 (comparison dimension: physical appearance vs. financial status) between-subjects online experiment with 143 college students. Participants were recommended with a Facebook user who was physically attractive or financially successful (i.e., an upward comparison target). Right before seeing more details about the target, participants saw a visual cue indicating they shared zero (0%), moderate (50%), or high (90%) overall similarity with the target purported to be algorithm-generated. Results revealed that after seeing images showing the target’s physical attractiveness or financial success, those who shared moderate and high overall similarity with the target rated themselves more positively on physical appearance and financial status and also reported higher liking for the target, the effect of which was mediated by perceived similarity with the target. Moderate, but not high overall similarity improved participants’ life satisfaction. Theoretical and design implications are discussed in light of our findings.
机译：对社交网站（SNSS）的向上社交比较使SNS用户感到难过。将强调SNS用户与向上比较目标之间的总体相似性使其对自己感觉良好（即，同化）？我们使用3（总体相似性：零与中等与高频）审查了这个问题？×2（比较维度：物理外观与财务状况）与143名大学生在线实验。参与者被建议使用身体吸引人或经济上成功的Facebook用户（即向上比较目标）。就在查看有关目标的更多细节之前，参与者看到视觉提示表示它们共享零（0％），中等（50％），或高（90％）的总体相似性，与目的地产生算法产生的目标。结果显示，在看到目标的身体吸引力或财务成功之后，那些与目标相同的人与目标相同，更积极地对身体外观和财务状况进行了额外的影响，并报告了对目标的更高的喜好，其效果是更高的通过与目标感知的相似性介导。中等，但不高的总体相似性改善了参与者的生活满意度。根据我们的研究结果讨论了理论和设计意义。

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