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Analysis of Consumer Preference for Milk Produced through Sustainable Farming: The Case of Mountainous Dairy Farming

机译:通过可持续农业生产的牛奶消费者偏好分析:山区乳制品养殖的情况

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摘要

As income is rising and urbanization progressing, the consumption of meat and dairy products is increasing, especially in developing countries. However, increasing livestock production leads to challenges that need to be addressed, such as yielding environmental pollution and causing climate change. Due to these circumstances, the importance of sustainable livestock farming has been highlighted in order to effectively utilize natural resources and to protect the environment. We analyzed consumers’ preference and willingness to pay for milk, one of the representative dairy products, which was produced in a sustainable way. Among the various attributes of milk, marginal willingness to pay for “performing sustainability” through mountainous farming was estimated to be the biggest. The willingness to pay was revealed to be higher for the consumer group with a high awareness of sustainable farming than the consumer group with low awareness. The empirical results in this study suggest that it is important to consider the economic feasibility of dairy farming by forming a consensus with consumers through publicity and changing the production pattern to promote sustainability.
机译:由于收入上升和城市化进展,肉类和乳制品的消费正在增加,特别是在发展中国家。然而,增加牲畜生产导致需要解决的挑战,例如产生环境污染并导致气候变化。由于这些情况,已经强调了可持续牲畜养殖的重要性,以便有效利用自然资源并保护环境。我们分析了消费者的偏好和支付牛奶的愿意,其中一家代表性乳品产品是可持续的方式生产的。在牛奶的各种属性中,通过山地农业支付“执行可持续性”的边际意愿是最大的。消费者集团的愿意促进了高度认识的消费者群体的愿意高于认识的消费者群体。本研究中的经验结果表明,通过宣传和改变生产模式来促进可持续性的消费者与消费者建立共识,重要的是考虑乳制品养殖的经济可行性。

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