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首页> 外文期刊>Uncertain Supply Chain Management >The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam
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The influence of website quality on consumer’s e-loyalty through the mediating role of e-trust and e-satisfaction: An evidence from online shopping in Vietnam

机译：网站质量对消费者的电子忠诚度通过中介电子信任和电子满意的作用：来自越南在线购物的证据

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The aim of the present study is to examine the influence of website quality on consumer’s e-loyalty, noting the mediating role of e-trust, e-satisfaction, and perceived enjoyment. Besides, this study examines the consequence of consumer’s e-loyalty. Survey data collected from 594 respondents aged at least 16 years and performed some online shopping through websites in Vietnam. Based on the theoretical framework, PLS-SEM using SmartPLS 3.0 software was deployed to discover links between the constructs. The results showed a positive effect of website quality on e-loyalty, which was mediated partially through consumer e-trust and e-satisfaction. Moreover, e-loyalty had a positive association with electronic word of mouth (eWOM) as well. The main findings of this research provide some empirical implications for Internet marketers and online retailers in Vietnam. E-vendors should understand the customers’ expectations and e-loyalty regarding online shopping to attract new customers as well as to retain their existing customers.
机译：本研究的目的是研究网站质量对消费者的电子忠诚度的影响，并指出电子信任，电子满意度和感知享受的调解作用。此外，本研究审查了消费者的电子忠诚度的结果。从594名受访者收集的调查数据至少16年，并通过越南的网站进行了一些在线购物。基于理论框架，部署了使用SmartPLS 3.0软件的PLS-SEM，以发现构造之间的链接。结果表明，网站质量对电子忠诚度的积极影响，部分通过消费者电子信任和电子信任和e-满意地介导。此外，电子忠诚度也与嘴巴（EWOM）的电子话语有关。本研究的主要结果为越南的互联网营销人员和在线零售商提供了一些实证意义。电子供应商应该了解客户的期望和关于在线购物的电子忠诚，以吸引新客户，并保留其现有客户。

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