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首页> 外文会议>International Conference on Organizational Innovation >THE INFLUENCES OF WEBSITE DESIGN ON FORMATION OF E-TRUST, E-SATISFACTION AND E-LOYALTY OF BUKALAPAK.COM CONSUMERS: RELATIONSHIP MARKETING REVISITED
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THE INFLUENCES OF WEBSITE DESIGN ON FORMATION OF E-TRUST, E-SATISFACTION AND E-LOYALTY OF BUKALAPAK.COM CONSUMERS: RELATIONSHIP MARKETING REVISITED

机译：网站设计对Bukalapak.com消费者的电子信托，电子满意度和电子忠诚的影响：Repaceity营销

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摘要

The development of online business has encouraged companies to interact intensively with their customers. The website represents a frontline employee who is considered to influence consumer loyalty by its design. Unfortunately, researchers who investigate how the actual role of website design shapes loyalty is still rare. This research tries to fill this void. Furthermore, this study examines the effect of website design on three dependent variables, namely e-trust, e-satisfaction, and e-loyalty. The mediation role test carried out simultaneously on e-trust and e-satisfaction. The sample criteria were consumer who filling out an online questionnaire within a maximum of 6 months after they shop. The analysis tool for measuring variables and hypothesis testing was Structural Equation Modelling. Findings, website design influenced consumer loyalty at www.bukalapak.com with mediation through e-trust and e-satisfaction. There was no support for the direct influences of website design on e-Loyalty. Definitely website design has a crucial role in this context. To apply these findings, future studies need to explain respondents' profiles and their choices on items in website design variables empirically and precisely with the RASCH model.
机译：在线业务的发展鼓励公司与客户密切互动。该网站代表了一个由其设计影响消费者忠诚的前线员工。遗憾的是，研究网站设计形状忠诚度的实际作用的研究人员仍然很少见。这项研究试图填补这个空白。此外，本研究探讨了网站设计对三个依赖变量的影响，即电子信任，电子满意度和电子忠诚度。调解角色测试同时进行电子信任和电子满意。样本标准是消费者，他们在购物后最多6个月内填写在线问卷。测量变量和假设检测的分析工具是结构方程模型。调查结果，网站设计在www.bukalapak.com通过电子信任和电子信约的调解影响了消费者忠诚。网站设计对电子忠诚度的直接影响。肯定网站设计在这种背景下具有至关重要的作用。为了应用这些调查结果，未来的研究需要解释受访者的个人资料及其对网站设计变量的项目的选择，并与Rasch模型精确地。

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