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首页> 外文期刊>Journal of Risk and Financial Management >Consumer Behaviour during Crises: Preliminary Research on How Coronavirus Has Manifested Consumer Panic Buying, Herd Mentality, Changing Discretionary Spending and the Role of the Media in Influencing Behaviour
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Consumer Behaviour during Crises: Preliminary Research on How Coronavirus Has Manifested Consumer Panic Buying, Herd Mentality, Changing Discretionary Spending and the Role of the Media in Influencing Behaviour

机译：危机期间的消费者行为：关于Coronavirus如何表现出消费者恐慌，畜群心理，改变自由裁量费用以及媒体在影响行为方面的作用的初步研究

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The novel coronavirus (COVID-19) pandemic spread globally from its outbreak in Chinain early 2020, negatively affecting economies and industries on a global scale. In line with historiccrises and shock events including the 2002-04 SARS outbreak, the 2011 Christchurch earthquakeand 2017 Hurricane Irma, COVID-19 has significantly impacted global economic conditions, causingsignificant economic downturns, company and industry failures, and increased unemployment.To understand how conditions created by the pandemic to date compare to the aforementioned shockevents, we conducted a thorough literature review focusing on the presentation of panic buying andherd mentality behaviours, changes to discretionary consumer spending as defined by Maslow’sHierarchy of Needs, and the impact of global media on these behaviours. The methodology utilisedto analyse panic buying, herd mentality and altered patterns of consumer discretionary spending(according to Maslow’s theory) involved an analysis of consumer spending data, largely focusedon Australian and American markets. Here, we analysed the volume and timing of consumerspending patterns; the volumes of spending on specific, highly-demanded consumer goods duringthe investigative period; and the distribution of spending on luxury and non-durable goods to identifythe occurrence of these consumer behaviours. Moreover, to identify the presence of the media ininfluencing consumer behaviour we focused on web traffic to media sites, alongside keyword andphrase data mining. We conclude that, to date, consumer behaviour during the COVID-19 crisisappears to align with behaviours exhibited during historic shock events. We hope to contribute to thebody of research on the early months of this pandemic before longer-term studies are available.
机译：新型冠状病毒（Covid-19）大流行于2020年初从Chinain的爆发中全球传播，对全球范围产生负面影响经济和行业。根据历史历史和冲击事件，包括2002-04 SARS爆发，2011年克赖斯特彻奇地震2017年飓风IRMA，Covid-19已经显着影响了全球经济状况，造成显着的经济衰退，公司和行业失败，增加了失业率。了解如何情况由大流行迄今为止与上述赛考试进行比较，我们进行了一项彻底的文学综述，重点是恐慌购买救济性的通讯行为，改变了由Maslow的需求所定义的酌情消费支出，以及全球媒体的影响这些行为。利用者分析了恐慌购买，群体心理和改变的消费者自由裁定支出模式（根据马斯洛理论）涉及消费者支出数据的分析，大部分焦点澳大利亚和美国市场。在这里，我们分析了消费模式的体积和时间;在调查期间，特定高度要求的消费品支出的卷;以及支出奢侈品和非耐用品的支出，以确定这些消费者行为的发生。此外，为了确定媒体的存在，我们将在媒体网站上专注于Web流量的消费者行为，以及关键字Andphrase数据挖掘。我们得出结论，迄今为止，在Covid-19恐怖活动中的消费者行为，与历史震荡事件中展出的行为保持一致。在长期研究之前，我们希望在这种大流行早期的研究人员捐款。

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