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A Game-Theoretic Model for Product Placement in Online Platform Markets ?

机译：在在线平台市场中的产品放置的游戏 - 理论模型 ？

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摘要

Motivated by online platforms such as Amazon, Airbnb, etc., we consider the following Bertrand game model of product placement: a number of sellers (e.g., apartment owners) are interested in placing their products on a platform’s (e.g., Airbnb.com) website. We assume that the price of a product is determined by the the number of available sellers and their qualities, and the probability with which a platform user will buy a product is a function of the prices and the qualities, according to a multinomial logit model. In other words, the outcomes, i.e., the realized prices and sales, are determined by the Nash equilibrium of a Bertrand game. The platform can affect the outcome of the game by deciding on a mechanism to determine which products to display on their websites. For such a Bertrand game, we derive optimal mechanisms for the platform to maximize either social welfare or revenue.
机译：通过亚马逊，AIRBNB等的在线平台，我们考虑以下Bertrand Produment博弈模型：许多卖家（例如，公寓所有者）有兴趣将其产品放在平台上（例如，Airbnb.com）网站。我们假设产品的价格由可用卖方的数量及其品质决定，平台用户将购买产品的概率是根据多项式Lo​​git模型的价格和品质的函数。换句话说，结果，即实现价格和销售，由Bertrand游戏的纳什均衡决定。该平台可以通过决定确定在其网站上显示的产品来影响游戏的结果。对于这样一个Bertrand游戏，我们推出了平台最大化社会福利或收入的最佳机制。

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