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首页> 外文期刊>Journal of Clinical and Diagnostic Research >Influence of Social Media on the Patients for Choosing the Dental Clinic- A Cross-sectional Survey
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Influence of Social Media on the Patients for Choosing the Dental Clinic- A Cross-sectional Survey

机译：社交媒体对患者选择牙科诊所的影响 - 横断面调查

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Social media has great potential in marketing, including dentistry. The choice of dental clinic by the patients is a complex phenomenon and depends on various factors. Many studies have been done to find the factors which influence the clinic selection but not much literature exists to assess the relationship of social media in it.Aim: To evaluate the influence of social media on the patients for choosing the dental clinic.Materials and Methods: This cross sectional study was conducted in Riyadh city with the help of self-administered and closed ended questionnaire. Patients visiting the dental hospital were asked about demographic information and questions related to use of social media and factors that are most important to him/her when looking at the account of his/her dentist on social networking sites. Chi-square test was used to compare differences in social media effect and use between gender and age and level of significance was kept at p<0.05.Results: Total number of respondents were 442 (167 males and 275 females) Significant difference was found only to use Instagram where 10% of females reported when searching for dental clinics compared to males (3%) (p<0.05). Most of the patients considered recommendations from friendsamily as a very important factor (n=236) and quality of website and online reviews were also considered important (n=279 and 241, respectively). Chi-square test was used to compare differences in social media effect and use between gender and age with cut-off point set at (0.05).Conclusion: With the increasing trend of revoluntionary social media usage, it is now essential for dentist to be marketing their practice at these platforms; also to keep up with the futuristic trends.
机译：社交媒体在营销中具有巨大潜力，包括牙科。患者的牙科诊所选择是一种复杂的现象，取决于各种因素。已经完成了许多研究以找到影响诊所选择但没有太多文学的因素来评估社交媒体的关系。目的：评估社交媒体对选择牙科诊所的患者的影响。 材料和方法：在自我管理和封闭的问卷的帮助下，在利雅得城市进行了这种横断面研究。访问牙科医院的患者被问及与社交媒体的使用与社交媒体和因素相关的问题，这些问题与他/她最重要的是在社交网站上的牙医时对他/她最重要。 Chi-Square试验用于比较社交媒体效应的差异，并且性别和年龄之间的使用以及显着性水平保持在P <0.05。结果：受访者总数为442（167名男性和275名女性）显着差异被发现只使用Instagram，其中10％的女性在搜索牙科诊所时报告与男性（3％）（P <0.05）。大多数患者被认为是朋友的建议家庭作为一个非常重要的因素（n = 236），网站和在线评论的质量也被认为是重要的（分别为n = 279和241个）。 Chi-Square试验用于比较社交媒体效应的差异，并使用截止点设定的性别和年龄之间的使用（0.05）。结论：随着革命性社交媒体的增加越来越趋势，现在是必不可少的牙医在这些平台上营销他们的练习;还要跟上未来主义的趋势。

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