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首页> 外文期刊>Journal of Open Innovation: Technology, Market, and Complexity >Organizational and Environmental Factors with the Mediating Role of E-Commerce and SME Performance
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Organizational and Environmental Factors with the Mediating Role of E-Commerce and SME Performance

机译：具有电子商务和中小企业表现的调解作用的组织和环境因素

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The study investigates the mediating role of e-commerce through organizational and environmental factors with small and medium enterprises (SMEs) performance. The study follows a cross-sectional survey method approach. The study’s theoretical foundation is based on the resource-based view (RBV) and diffusion of innovation (DOI) theory. The current research identifies four manufacturing SMEs’ strata based on participation in the country’s exports using a stratified proportional random sampling technique. The research questionnaires were distributed among 700 top and middle-level managers of manufacturing SMEs. The data were analyzed by applying partial least square structural equational modeling (PLS-SEM) to examine the relationship between the exogenous, mediator, and endogenous variables. The finding reveals that top management support and competitive pressure have a significant positive impact on the use of e-commerce direct and mediation. At the same time, the adoption cost and government support have an insignificant impact on e-commerce usage. This study results can be used to enhance the use of e-commerce in Pakistan’s manufacturing SMEs to improve the country’s overall exports.
机译：该研究调查了通过中小企业（中小企业）业绩的组织和环境因素的调解电子商务的介面。该研究遵循横断面调查方法方法。该研究的理论基础是基于基于资源的视图（RBV）和创新的扩散（DOI）理论。目前的研究根据参与该国出口使用分层的比例随机抽样技术来确定四个制造中小企业的地层。研究问卷分布在制造中小企业的700个顶级和中级管理人员之间。通过施加部分最小二乘结构实体建模（PLS-SEM）来分析数据来检查外源，介体和内源性变量之间的关系。该观点揭示了最高管理支持和竞争压力对电子商务直接和调解的使用具有显着的积极影响。与此同时，采用成本和政府支持对电子商务使用产生了微不足道的影响。本研究结果可用于增强巴基斯坦制造中小企业的电子商务，以改善国家的整体出口。

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