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首页> 外文期刊>E3S Web of Conferences >Understanding the decisional factors affecting consumers’ buying behaviour towards organic food products in Kerala
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Understanding the decisional factors affecting consumers’ buying behaviour towards organic food products in Kerala

机译：了解影响消费者对喀拉拉邦有机食品购买行为的果断因素

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Rising concern for health and environmental issues associated with the rigorous use of chemical fertilizers has necessitated an alternate form of agriculture in Kerala, and that's how organic production came into existence. The organic agricultural production technique is considered to be quite conflicting with conventional production technique where the use of human-made fertilizers like pesticides, weedicides and insecticides are entirely banned. Organic products are perceived to be minimally processed to maintain the integrity of the food without artificial ingredients and preservatives. Therefore right from mid-eighties, consumers, particularly from the developed countries, started switching over towards organically produced food products as they more nutritious, healthy, and nature-friendly. Considering the organic market in Kerala, the state is still at its infant stage with a market share of less than 1%. Hence it is critical to investigate Kerala consumers low consumption level towards environmentally friendly products. The current research intents to explore the factors influencing Kerala consumers’ organic purchase behaviour based on data collected from 200 respondents (100 regular and 100 irregular organic users) using a structured questionnaire. Analysis techniques comprising of correlation and multiple linear regression has been applied for data evaluation. The research findings support the formulated hypothesis and aim at providing necessary guidelines for various stakeholders who are involved in the organic industry.
机译：与严格使用化肥相关的健康和环境问题的关注需要换取喀拉拉邦的替代农业形式，这就是有机生产的存在方式。有机农业生产技术被认为与常规生产技术相当突出，其中利用杀虫剂，除渡和杀虫剂等人制造的肥料完全被禁止。有机产品被认为是最微弱的处理，以保持食物的完整性，无需人工成分和防腐剂。因此，从八十年代中期，消费者，特别是来自发达国家，开始转向有机生产的食品，因为它们更营养，健康和自然友好。考虑到喀拉拉邦的有机市场，国家仍处于婴儿阶段，市场份额不到1％。因此，将喀拉拉邦消费者对环保产品进行调查至关重要。目前的研究意图探讨影响喀拉拉邦消费者有机采购行为的因素，基于使用结构化问卷从200名受访者（100个常规和100个不规则有机用户）收集的数据。已经应用了包括相关性和多元线性回归的分析技术用于数据评估。研究结果支持制定的假设，并旨在为参与有机产业的各种利益攸关方提供必要的指导方针。

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