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User interest in car sharing as an indicator of sustainable urban agglomeration development

机译：用户对汽车分享的兴趣作为可持续城市集群发展的指标

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The use of car sharing instead of owning a car minimises the negative impact of logistics activities on the urban environment. This research aims to show that sustainable development of densely populated cities is accompanied by an increase in Internet users’ interest in sharing services. The research of Internet users’ interest in car sharing services was based on Google Trends data on search queries originating from Russia, the United States and Canada over the past five years. In the course of this work, the hypothesis was confirmed that high user interest in car sharing is mainly observed in urban agglomerations with high population numbers and density, where the positive effects of car sharing are most noticeable. The paper emphasises the need to encourage the creation of new services in urban logistics, which will contribute to sustainable development and increase the competitiveness of cities. It also confirms the hypothesis that the growing interest of Internet users in the new service is accompanied by an increase in the market volume. User interest in established car sharing markets is at a stable level, except for the occurrence of significant events (e.g., the emergence of a new major player in the market) that stimulate an increase in interest.
机译：使用汽车分享而不是拥有汽车，最大限度地减少物流活动对城市环境的负面影响。本研究旨在表明，稠合城市的可持续发展伴随着互联网用户对共享服务的兴趣增加。互联网用户对汽车共享服务的兴趣的研究基于谷歌趋势数据，这些数据在过去五年中源自俄罗斯，美国和加拿大的搜索查询。在这项工作的过程中，证明是在城市凝聚中观察到高人口数和密度的城市聚集中的高用户兴趣，其中汽车分享的积极影响最引人注目。本文强调有必要鼓励建立城市物流的新服务，这将有助于可持续发展，增加城市的竞争力。它还证实了互联网用户在新服务中越来越令人兴趣的假设伴随着市场卷的增加。用户对既定汽车共享市场的兴趣处于稳定的水平，除了发生重大事件（例如，市场上新的主要参与者的出现），刺激了兴趣的增加。

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