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首页> 外文期刊>Frontiers in Psychology >Italian Food? Sounds Good! Made in Italy and Italian Sounding Effects on Food Products' Assessment by Consumers
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Italian Food? Sounds Good! Made in Italy and Italian Sounding Effects on Food Products' Assessment by Consumers

机译：意大利食物？ 听起来不错！ 在意大利制造和意大利对食品产品评估的影响因素

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Italian Sounding—i. e., the Italian appearance of a product or service brand irrespective of its country of origin—represents a global market phenomenon affecting a wide range of economic sectors, particularly the agro-food sector. Although its economic impact has been repeatedly stressed from different points of view (policy, economy, culture, etc.), systematic scientific knowledge regarding its social–psychological bases is lacking. Three studies carried out in three different countries (Italy, China, and USA) address this literature gap. Different consumer groups (both native and/or non-native) are targeted regarding major product categories pre-selected categories, which are the major Italian food goods within the specific country according to piloting (oil and/or pasta). In each study, the main independent variable (product version) has been manipulated by presenting real product images (previously pre-selected within the tested food category in each country market), whose “Italianness” degree is effectively manipulated by the main study variable (product version) across three or four levels (Protected Designation of Origin Made in Italy, Made in Italy, Italian Sounding, and Generic Foreign). Main hypotheses are tested via a survey with the specific product images administered to samples in Italy ( N = 204, 148 Italians and 56 non-Italians), China ( N = 191, 100 Chinese and 91 non-Italian expatriates in China), and the USA ( N = 237 US citizens). Across the three studies, results show that Made in Italy products, compared to the other ones, are advantaged in terms of the main dependent variables: reputation profile, general reputation, attitude, and willingness to pay (WTP). Moreover, Italian Sounding products are endowed with corresponding significant advantages when compared to the Generic Foreign by non-Italian samples (although to a different degree according to the different sub-samples). Results reveal the specific social–psychological profile of Italian Sounding products in terms of either weaknesses or strengths when compared to both Made in Italy products and Generic Foreign ones, differently in the eyes of Italian and non-Italian consumers across different countries. Finally, consistently across the three studies, the extent to which a food product is perceived to be Italian increases consumers' WTP for that product, and this effect is consistently mediated by the product's reputation.
机译：意大利发声i。即，意大利出现产品或服务品牌的外观，无论其原产国 - 代表了影响广泛经济部门，特别是农业食品部门的全球市场现象。虽然其经济影响一直来自不同的观点（政策，经济，文化等），但有关其社会心理基础的系统科学知识缺乏。三个不同国家（意大利，中国和美国）进行的三项研究解决了这一文献差距。不同的消费者群体（本机和/或非本机）都针对主要产品类别预先选定的类别，这是根据试点（石油和/或意大利面）的特定国家/地区的主要意大利食品。在每项研究中，主要独立变量（产品版本）通过呈现实物图像（先前在每个国家市场的测试食品类别中预先选择），其“意大利语”度由主要研究变量有效地操纵（产品版本）三个或四个级别（意大利制造的原产地的受保护指定，意大利制造，意大利发声和通用外国）。主要假设通过调查进行测试，该调查通过施用于意大利的样本（N = 204,148意大利人和56个非意大利人），中国（N = 191,100名中国和91个非意大利外籍人士），美国（N = 237美国公民）。在三项研究中，结果表明，与其他研究相比，在意大利产品的产品中，在主要依赖变量方面是优势：声誉概况，普遍声誉，态度和支付愿望（WTP）。此外，与非意大利样品相比，意大利探测产品具有相应的显着优势（尽管根据不同的子样本的程度不同）。结果介绍了与意大利产品和普通外国外国产品的弱点或优势相比，意大利探测产品的特定社会心理学概况在意大利产品和普通外国人的方面。最后，始终如一地跨越三项研究，食品被认为是意大利人的程度增加了该产品的消费者的WTP，这一效果一直受到产品声誉的介导的。

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