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Experiential Learning of Information Systems in Functional Contexts: The Digital Brand Strategy Project

机译：功能背景信息系统的体验学习：数字品牌战略项目

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摘要

Successful technology-based ventures and the notion that every company constitutes a “digital” company have driven increased interest in information technology even for students majoring in areas other than information systems. With the growing need for experiential learning, educators in business schools face challenges in identifying effective delivery mechanisms to impart theoretical foundations and practical applications in functional contexts that students find relevant. In this paper, we describe how we designed and implemented a project that fulfilled the above needs and integrated information systems and marketing. We describe the motivation for this project, its learning objectives, and its innovative design and implementation, and we provide an example of the project to illustrate its execution. While this project could be a standalone piece in an information systems course, we show it to be an effective way to communicate how one can apply information systems in a different functional context.
机译：即使对于信息系统以外的地区主修的学生，成功的基于技术的企业的企业和概念，每个公司构成“数字”公司的概念也使信息技术的利益增加了兴趣。随着对体验学习的需求不断增长，商学院的教育工作者面临挑战，识别有效的交付机制，以赋予学生发现相关的功能背景下的理论基础和实际应用。在本文中，我们描述了我们如何设计和实施一个满足上述需求和综合信息系统和营销的项目。我们描述了该项目的动机，其学习目标及其创新的设计和实现，我们提供了一个项目的示例，以说明其执行。虽然该项目可以是信息系统课程的独立棋子，但我们将其表明是一种有效的方法，以传达如何在不同的功能上下文中应用信息系统。

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