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首页> 外文期刊>European Journal of Business and Management >Empowerment of Micro, Small, Medium Enterprise (MSME) Using SWOT Analysis
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Empowerment of Micro, Small, Medium Enterprise (MSME) Using SWOT Analysis

机译：使用SWOT分析赋予Micro，Small，中企业（MSME）的权力

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MSMe (Micro, Small, and Medium Enterprises) become a vessel proven quite productive in reducing unemployments. This labor-intensive business does not require specific prerequisites i.e. education level, employee expertise with relatively-low business capital requirement, and simple technology uses. This sector holds crucial roles in the improvement of gross domestic product (GDP) for Indonesian economy. This study aimed to identify, analyze, and describe the growth of MSMe in Malang City. As an explorative study with descriptive-qualitative approach using SWOT analysis tool, this study found—based on SWOT analysis developed into IFAS-EFAS matrices, TOWS matrix, and SWOT Cartesian Diagram—the most suitable strategy is the S-T Strategy located on the quadrant IV of the diagram. This is a strategy that employs strength factors to overcome threat factors. Therefore, the strategy implementation is through improvements of MSMe’s products in order to compete with products in other places by continuously innovating unique product advantages.
机译：MSME（微，小，中等企业）成为一艘经过验证的船舶，在减少失业方面非常富有成效。这种劳动密集型企业不需要具体的先决条件即，教育水平，员工专业知识，具有相对低的业务资本要求，技术用途简单。该部门在为印度尼西亚经济覆盖国内生产总值（GDP）方面存在至关重要的作用。本研究旨在识别，分析和描述MARANG CIENCE MSME的增长。作为使用SWOT分析工具的描述性定性方法的探索性研究，本研究发现了基于SWOT分析，以IFAS-EFAS矩阵，TOWS矩阵和SWOT Cartesian图 - 最合适的策略是位于象限IV上的ST战略图。这是一种努力克服威胁因素的强度因素的策略。因此，策略实施是通过改进MSME产品，以便通过不断创新独特的产品优势与其他地方的产品竞争。

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