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Comparing Twitter and Instagram as platforms for party leader communicationFindings from the 2017 Norwegian election

机译：将Twitter和Instagram与2017年挪威选举中的党领导通信丛中的平台进行比较

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摘要

While social media have become key in contemporary political campaigns, different platforms feature differing affordances, allowing for varying functionalities. Even more importantly, different platforms are populated by different user groups. As Twitter has received large amounts of scholarly attention, comparisons of how and why different social media platforms are used for political communication are less abundant. This study looks at the differences between Twitter and Instagram as platforms for top politicians, describing and explaining how they allow for interaction with different types of audiences. The study gauges the interaction patterns emerging from activity undertaken by Norwegian party leaders on Twitter and Instagram during the 2017 Norwegian elections and shows how use of these two platforms differ not only in terms of the volume and structure of the activities — but also with regard to what types of other users the party leaders choose to interact with on the studied platforms and why we see differences between them.
机译：虽然社交媒体已成为当代政治运动的关键，但不同的平台具有不同的可供选择性，允许不同的功能。更重要的是，不同的平台由不同的用户组填充。由于Twitter获得了大量的学术关注，如何以及为什么不同的社交媒体平台用于政治沟通的较少。本研究介绍了Twitter和Instagram之间的差异，作为顶级政治家的平台，描述和解释它们如何允许与不同类型的受众互动。 2017年挪威选举中挪威党领导人在Twitter和Instagram上进行的活动衡量了从挪威党领导者进行的活动的互动模式，并展示了如何使用这两个平台的使用情况不同于活动的体积和结构方面 - 而且还关于派对领导人选择与研究的平台相互作用的哪些类型的其他用户以及为什么我们看到它们之间的差异。

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