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How Consumers' Attitudes towards Alternative Food Network Affect Their Consumption Satisfaction - Empirical Evidence from Zhengzhou

机译：消费者对替代食品网络的态度如何影响他们的消费满意度 - 来自郑州的经验证据

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摘要

With the continuous development of economic globalization and the increasingly diversified food culture of people, food hygiene and safety have become hot topics that have attracted much attention. The continuous occurrence of vicious food safety accidents has caused people to pay great attention to food safety. It is necessary to re-examine the issue that has risen to the height of national public safety, and it is necessary to increase the supervision of food safety. Based on 280 valid questionnaire data of alternative food network (AFN) in Zhengzhou, using structural equation model, this study investigates how consumers' attitudes towards AFN affect their consumption satisfaction. The results show that: the attitude towards AFN has a direct positive impact on consumer satisfaction, and indirectly affects satisfaction by affecting the perceived quality of consumers, and has an indirect positive impact on satisfaction through influencing the participation of AFN activities. The policy implications are: implement participatory security system, learn from the commercialization of mainstream food network, pay more attention to the quality of products, pay more attention to the needs of consumers and establish a "food community".
机译：随着经济全球化的不断发展和人们日益多样化的粮食文化，食品卫生和安全成为热门话题，吸引了很多关注。持续发生的恶性食品安全事故使人们非常重视食品安全。有必要重新审视对国家公共安全高度上升的问题，有必要增加食品安全的监督。基于280次替代食品网络（AFN）的有效问卷数据（郑州），采用结构方程式模型，研究了消费者对AFN的态度如何影响他们的消费满意度。结果表明：对AFN的态度对消费者满意度直接影响，并且通过影响消费者的感知质量间接影响满足感，并通过影响AFN活动的参与，对满意进行间接积极影响。政策含义是：实施参与式安全系统，从主流食品网络的商业化学习，更加关注产品的质量，更加关注消费者的需求并建立“食品界”。

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