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Logistics Flexibility and Customer Satisfaction in Spain’s Furniture Industry

机译:西班牙家具行业的物流灵活性和客户满意度

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The use of flexibility has been analyzed and discussed in the literature as a strategy that produces many competitive advantages and as an essential resource in enterprises for some decades. However, logistics flexibility is a rather recent construct and a variable that has also been considered as a business strategy that produces not only higher competitive advantages but also a higher level of customer satisfaction. Although logistics flexibility has several benefits in enterprises, there is still in the literature a high percentage of ignorance from a considerable amount of organizations about the effects of logistics flexibility in customer satisfaction. For this reason, the main objective of this empirical research is the analysis of the effects of logistics flexibility on the logistics related to customer satisfaction by using a sample of 322 enterprises in furniture industry in Spain. The results obtained provide empirical evidence of the positive and significant effects that logistics flexibility has on the logistics related to customer satisfaction.
机译:在文献中分析并讨论了灵活性的使用,作为产生许多竞争优势的策略,并在几十年内作为企业的基本资源。然而,物流灵活性是一个相当最近的构造,也是一个也被视为作为业务战略的变量,不仅产生更高的竞争优势,而且也是更高的客户满意度。虽然物流灵活性在企业中有几个好处,但在文献中仍然存在高比例的无知,从相当多的组织有关物流灵活性对客户满意度的影响。出于这个原因,本实证研究的主要目标是分析物流灵活性对与西班牙家具行业的322家企业样本对客户满意度相关的物流影响。获得的结果提供了物流灵活性对与客户满意度相关的物流的积极和显着影响的经验证据。

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