• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Technical Gazette >Factors Influencing Purchase Intention on Mobile Shopping Web Site in China and South Korea An Empirical Study
【24h】

Factors Influencing Purchase Intention on Mobile Shopping Web Site in China and South Korea An Empirical Study

机译：影响中国和韩国移动购物网站购买意图的因素进行实证研究

获取原文
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

The research objective of this study is to analyze the factors that influence consumers' perceptions of using mobile commerce services for online shopping in China and South Korea using ordered logistic regression analysis. We constructed the research model using the three dimensions of individual characteristics, shopping motivations and the characteristics of mobile shopping. We discovered that shopping frequency, utilitarianism, instant connectivity, and personalized information push positively impact the customers’ intention to use mobile phones in China. The results of the marginal effects indicated that the behavioral intentions of Chinese consumers increased when shopping frequency and instant connectivity increased. In addition, when utilitarianism and the personalized information push reach certain values, the shopping intention of online customers in China will decrease. Likewise, shopping frequency, hedonism, utilitarianism, instant connectivity, and SNS (Social Networking Services) accessibility positively affect the intention to use the Internet for m-shopping of South Korean consumers. In addition, the results regarding the marginal effects suggested that the intention to use m-shopping services on m-shopping web site of South Korean consumers increased as shopping frequency, hedonism, and instant connectivity increased. However, South Korean consumers' adoption intention will decrease when utilitarianism and SNS accessibility reach certain values. These results provide important implications for mobile commerce literature and practice.
机译：本研究的研究目的是分析影响消费者对在中国和韩国在线购物对在线购物的看法的因素，使用有序的物流回归分析。我们使用个人特征，购物动机和移动购物特征的三个维度构建了研究模式。我们发现购物频率，功利主义，即时连接和个性化信息推动积极影响客户在中国使用手机的意图。边际效应的结果表明，当购物频率和即时连接增加时，中国消费者的行为意图增加。此外，当功利主义和个性化信息推动达到某些价值时，中国在线客户的购物意图将减少。同样，购物频率，夏到，功利主义，即时连接和SNS（社交网络服务）可访问性积极影响利用互联网的打算为韩国消费者的M次购物。此外，关于边际效应的结果表明，在韩国消费者的M-Shopping网站上使用M-Shoppere服务的意图随着购物频率，河床主义和即时连通性增加。然而，当利用主义和SNS可访问性达到某些价值时，韩国消费者的采用意图将减少。这些结果对移动商务文献和实践提供了重要意义。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号