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Innovation Reinvented: Six Games that Drive Growth

机译:重塑创新:六款推动增长的游戏

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Innovation Reinvented: Six Games that Drive Growth is a well-researched and intelligently written book that categorizes and then explores six patterns of innovation. The book discusses innovations in product features and business processes, looking at them across the spectrum from new and rapidly growing markets to mature and well established environments. The authors have extensive academic and business credentials. Roger Miller is the Distinguished Research Scholar at the Said Business School in the University of Oxford. Dr Miller works with Secor, a strategy consulting and public policy advising firm in Canada, of which Marcel Cote is founder. The authors have spent more than 40 years together studying innovation (Miller and Cote, 2012).
机译:重塑创新:推动增长的六种游戏是一本经过精心研究且精明的书,将其分类,然后探讨了六种创新模式。该书讨论了产品功能和业务流程中的创新,从新兴市场和快速发展的市场到成熟,完善的环境,全面探讨了这些创新。作者具有广泛的学术和商业资格。罗杰·米勒(Roger Miller)是牛津大学赛德商学院的杰出研究学者。 Miller博士与加拿大战略咨询和公共政策咨询公司Secor合作,Marcel Cote是该公司的创始人。作者花了40多年的时间共同研究创新(Miller和Cote,2012年)。

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