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Sport is next psychological step forward (applying training techniques used in sports to training marketers)

机译：运动是下一步的心理进步（将运动中使用的训练技术应用于训练营销人员）

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Reports how techniques used by elite sports stars are helping to adapt traditional staff development techniques to improve the performance of marketers at all levels of their careers. Describes how a new approach to training is taking a lead from the high performance approach used by Olympic gold medallists, and is being adopted by an increasing number of UK businesses including Morrisons, Unilever and Eurostar. Argues that companies have become too reliant on processes and tools to solve problems, while it is people and their inherent understanding of the challenge, the context and the reality of what can be achieved that are at the heart of any great solution. Looks at ways of applying sports training to marketing, noting the benefits of core strength training to an athlete (greater efficiency of movement, improved body control, stability and balance, increased power output from the core musculature and peripheral muscles, reduced risk of injury), and the benefits of building a strong core to businesses (greater efficiency of other marketing and business activities, improved balance of skills, increased output from both the core activities and the secondary activities, as well as from other departments and agencies, reduced risk of brand and innovation failure, improved balance and stability of workforce). Includes a question and answer (Q&A) session with David Ashley, Head of learning and development, HMV.
机译：报告精英体育明星使用的技术如何帮助适应传统的员工发展技术，以改善营销人员在其职业各个阶段的表现。描述了一种新的培训方法如何从奥运金牌获得者使用的高性能方法中脱颖而出，并被越来越多的英国企业采用，包括莫里森，联合利华和欧洲之星。争辩说，公司已经太过依赖解决问题的流程和工具，而任何解决方案的核心都是人们及其对挑战，背景和现实的内在理解。研究将体育训练应用于营销的方式，并注意对运动员进行核心力量训练的好处（更大的运动效率，更好的身体控制，稳定性和平衡性，核心肌肉和周围肌肉的力量输出增加，受伤风险降低） ，以及建立牢固的业务核心的好处（其他营销和业务活动的效率更高，技能平衡得到改善，核心活动和辅助活动以及其他部门和机构的产出增加，降低了风险）品牌和创新失败，劳动力平衡和稳定性得到改善）。包括与HMV学习与发展负责人David Ashley进行的问答（Q＆A）会议。

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