GREAT expectations attended digital journalism outfits. Firms such as Buzz-Feed and Mashable were the hip kids destined to conquer the internet with their younger, advertiser-friendly audience, smart manipulation of social media and affinity for technology. They seemed able to generate massive web traffic and, with it, ad revenues. They saw the promise of video, predicting that advertising dollars spent on television would migrate online. Their investors, including Comcast, Disney and General Atlantic, an investment firm, saw the same, pouring hundreds of millions of dollars each into Vice Media, Buzz-Feed and Vox (giving them valuations of $57bn, $i.7bn and over $ibn, respectively). They have had successes. Some became ninjas in "seo" long before most print journalists knew it stood for "search engine optimisation". They introduced "clickbait" to the lexicon. Some, like Buzz-Feed and Vice, worked out that fortunes were to be made in brand-supported viral hits-or "native advertising" that looks similar to the sites' own snazzy editorial content. They gave the internet "listicles" like BuzzFeed's "19 Mindblowing Historical Doppelgangers" (sponsored by Virgin Mobile) and uplifting stories, like those from Upworthy, where "you won't believe what happened next".
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机译：BUZZ-YO-CHILD是一种袋装标签设备，其发明目的是在上学期间协助学生和家长。本发明将有助于使交通平稳地流过停靠降落区。大多数学校目前在放学期间面临许多问题，包括交通拥堵，学生坐在阳光下以及猜测父母何时开车经过。 Buzz Yo Child将在学校Wi-Fi系统上运行，并且家长将具有Buzz-Yo-Child应用程序，以将蜂鸣器警报发送到行李牌，以警告学生其父母在排队等候接送。
