In a soft-spoken television address announcing his bid for Egypt's presidency, Abdel Fattah al-Sisi intimated that his would not be a traditional election campaign. The caution seems unneeded. Few Egyptians expect that the field-marshal, a former defence minister and head of military intelligence, will have to exert himself much before coasting to victory in the polls, now scheduled for May 26th. As leader of the coup that toppled President Muhammad Morsi last July, Mr (as he now is) Sisi is in effect the candidate of Egypt's state, backed by its 7m-strong civil service as well as the powerful army and police. He is also a hero to the many Egyptians who loathe Mr Morsi and his Muslim Brotherhood. Their fervour has generated a minor industry of Sisibilia, from T-shirts to chocolates and costume jewellery, all sporting his image. Against such momentum, rival candidates face a daunting challenge. There are few takers so far.
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