Reds in the bed

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Reds in the bed

机译：躺在床上的红人

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When choosing a product once called "an armour against pleasure, and a cobweb against infection", people tend to go for trusted brands. That is why well-known condoms such as Durex and America's Trojan have such huge market shares. And it is why Safedom, a start-up condom-maker from Beijing, met such scepticism when it visited Europe to look for a partner. How could the Chinese firm overcome doubts that its products were reliably up to the job? Its answer is a demonstration, witnessed by your correspondent. Dangled in a solution containing a virus, Safedom's condoms kept the dangerous liquid out. Condoms from prominent Western brands appeared to let in a small quantity. After performing the test in meetings, says a Safedom executive, "the atmosphere changed completely". Even with its claim to produce the first entirely virus-proof condom-yet to be verified by international bodies-Safedom reckons it needs a European brand for success outside China. Joining a list of Chinese companies recently striking deals in Europe, it will shortly announce a partnership with a European firm.

机译：当人们选择一种曾经被称为“抗愉悦的盔甲，抗感染的蜘蛛网”的产品时，人们往往会选择值得信赖的品牌。因此，杜蕾斯（Durex）和美国特洛伊木马（Trojan）等知名避孕套拥有如此巨大的市场份额。这就是为什么北京的安全套初创公司Safedom在访问欧洲寻找合作伙伴时遇到了如此怀疑的原因。这家中国公司如何克服怀疑其产品可靠地胜任工作的疑问？它的答案是一个示范，并由您的记者见证。 Safedom的避孕套挂在含有病毒的溶液中，可将危险液体拒之门外。西方知名品牌的避孕套似乎数量很少。 Safedom的一位高管说，在会议上进行测试后，“气氛完全改变了”。即使声称拥有生产第一套完全防病毒的避孕套，但仍得到国际机构的验证，Safedom仍认为它需要欧洲品牌才能在中国以外取得成功。加入最近在欧洲达成交易的中国公司名单后，它将很快宣布与欧洲公司建立合作伙伴关系。

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《The economist》 |2012年第8766期|p.54|共1页
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Reds in the bed

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