Free exchange: Nuclge nudge, think think

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Free exchange: Nuclge nudge, think think

机译：自由交流：Nuclge轻推，想想

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"Freakonomics" was the book that made the public believe the dismal science has something interesting to say about how people act in the real world. But "Nudge" was the one that got policy wonks excited. The book, first published in 2008, is about the potential for behavioural economics to improve the effectiveness of government. Behavioural economists have found that all sorts of psychological or neurological biases cause people to make choices that seem contrary to their best interests. The idea of nudging is based on research that shows it is possible to steer people towards better decisions by presenting choices in different ways.

机译：《怪胎经济学》是一本使公众相信惨淡的科学对于人们在现实世界中的行为方式有趣的说法。但是“微调”是使政策狂热兴奋的一种。该书于2008年首次出版，内容涉及行为经济学提高政府效力的潜力。行为经济学家发现，各种心理或神经方面的偏见导致人们做出的选择似乎与他们的最大利益背道而驰。轻推这个想法是基于一项研究，该研究表明，通过以不同方式呈现选择，可以引导人们做出更好的决策。

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《The economist》 |2012年第8777期|p.76|共1页
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Free exchange: Nuclge nudge, think think

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