Burberry goes digital

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Burberry goes digital

机译：Burberry走向数字化

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On september 17th Christopher Bailey, Burberry's creative director, sent models shimmering down the catwalk in a luminous array of lace coats and tiny metallic shorts. The event, part of London Fashion Week, was streamed live to Burberry stores and suburban laptops, allowing fashionistas everywhere to snatch a glimpse of the collections that will appear in stores next spring (see picture).

机译：9月17日，巴宝莉（Burberry）的创意总监克里斯托弗·贝利（Christopher Bailey）派出模特们穿着发光的蕾丝外套和细小金属短裤，在时装秀上熠熠生辉。该活动是伦敦时装周的一部分，已现场直播到Burberry商店和郊区笔记本电脑，使各地的时尚达人都能窥见将于明年春季出现在商店中的系列（见图）。

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《The economist》 |2012年第8803期|p.67|共1页
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1. SUCCESS FACTORS FOR LUXURY E-COMMERCE: BURBERRY'S DIGITAL INNOVATION PROCESS [J] . SEUNGHO CHOI, SANGMI CHAI, YUNJI NAM, International Journal of Information Systems Management Research and Development . 2018,第2期

机译：豪华电子商务的成功因素：BURBERRY的数字创新过程
2. SUCCESS FACTORS FOR LUXURY E-COMMERCE: BURBERRY'S DIGITAL INNOVATION PROCESS [J] . SEUNGHO CHOI, SANGMI CHAI, YUNJI NAM, International Journal of Information Systems Management Research and Development . 2016,第4期

机译：豪华电子商务的成功因素：BURBERRY的数字创新过程
3. SUCCESS FACTORS FOR LUXURY E-COMMERCE: BURBERRY'S DIGITAL INNOVATION PROCESS [J] . SEUNGHO CHOI, SANGMI CHAI, YUNJI NAM, International Journal of Information Systems Management Research and Development . 2016,第3期

机译：豪华电子商务的成功因素：BURBERRY的数字创新过程
4. Differences and Strategies of High and Low Context Cultures from the Perspective of Burberry's Advertisement [C] . Yanmei Gao International Symposium on Management and Social Sciences . 2019

机译：从Burberry广告的角度看高低语境文化的差异与策略
5. Digital Divide, or 'Digital Hegemony?' An Ideological Criticism of 'Digitality,' Communication 'Acceptability,' and the Right to Non-Digitality in an Age of Posthuman Communication through the Postcolonial Perspective of Stanley Deetz's Discursive Closure. [D] . Bluma, Jennifer Reilly. 2016

机译：数字鸿沟，还是“数字霸权”？通过斯坦利·德兹的话语封闭性的后殖民主义视角，对后人类传播时代的“数字化”，传播“可接受性”和非数字化权利进行了意识形态批评。
6. The TOMMY trial: a comparison of TOMosynthesis with digital MammographY in the UK NHS Breast Screening Programme--a multicentre retrospective reading study comparing the diagnostic performance of digital breast tomosynthesis and digital mammography with digital mammography alone. [O] . Fiona J Gilbert, Lorraine Tucker, Maureen Gc Gillan, -1

机译：TOMMY试验：英国NHS乳房筛查计划中TOMosynthesis与数字乳腺X线摄影的比较-一项多中心回顾性研究比较了数字乳腺断层合成和数字乳腺X线摄影与仅数字乳腺X线摄影的诊断性能。
7. Emotionally engaging customers in the digital age: The case study of ‘Burberry love’ [O] . Straker Karla, Wrigley Cara 2016

机译：激发数字时代客户的情感：“ Burberry Love”案例研究

Burberry goes digital

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