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Put that in your pipe and poke it

机译:把它放在你的烟斗里戳

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摘要

Enthusiasts of the digital economy sometimes forget that bits are not everything. However important information is in transforming business, most of what is actually bought and sold is still physical goods, and those goods need to be delivered to the customer. Unlike information technology, though, freight transport has not evolved much during the past few decades. It takes only a few seconds to choose and buy something from an online store, but several days for it then to reach the purchaser. That process also burns oil, contributes to traffic jams and makes the planet's atmosphere a little warmer by releasing carbon dioxide.
机译:数字经济的爱好者有时会忘记,比特并不是万能的。无论重要的信息在业务转型中,实际买卖的大部分仍是实物商品,这些商品需要交付给客户。但是,与信息技术不同的是,在过去的几十年中,货运没有发展太多。从在线商店选择和购买商品仅需几秒钟,但几天后便可以到达购买者。该过程还会燃烧石油,加剧交通堵塞,并通过释放二氧化碳使地球大气变暖。

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    《The economist》 |2011年第8715期|p.77|共1页
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