ADVERTS from the early years of South west Airlines evoke a lost era. "Re member what it was like before Southwest Airlines?" asks a hostess in a 1972 television spot, wobbling across the tarmac in orange micro-shorts and white go-go boots. "You didn't have hostesses in hot pants. Re member?" The airline had started up a year earlier, with three planes shuttling be tween Dallas, Houston and San Antonio. It later acquired a ticker on the New York Stock Exchange-"Luv"-that fitted its perky image. On early flights, hostesses plied passengers with free cocktails.
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