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Reinventing the newspaper

机译:重塑报纸

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ON THE MORNING of September 3rd 1833 a new kind of newspaper went on sale on the streets of New York. With its mix of crime reports and human-interest stories, the Sun was intended to appeal to a mass audience, and its publisher, Benjamin Day, made it cheap: at one penny, it was one-sixth of the price of most other papers. The most popular newspaper in America at the time, according to Mitchell Stephens, author of "A History of News", was New York's Courier and Enquirer, which sold 4,500 copies a day. Day's new "penny paper" appealed to people who had not bought newspapers before. Within two years the Sun was selling 15,000 copies a day.
机译:1833年9月3日早上,一种新型报纸在纽约街头开始发售。由于混合了犯罪报告和涉及人类利益的故事,《太阳报》旨在吸引广大读者,其出版商本杰明·戴(Benjamin Day)使其价格便宜:一分钱,是大多数其他报纸价格的六分之一。据《新闻史》(A History of News)的作者米切尔·斯蒂芬斯(Mitchell Stephens)称,当时美国最受欢迎的报纸是纽约的《信使与问讯者》,每天售出4,500份。 Day的新“便士纸”吸引了以前从未购买过报纸的人们。在不到两年的时间里,太阳每天就卖出15,000份。

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    《The economist》 |2011年第8741期|p.42.7-42.9|共3页
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