It looked like any celebrity photoshoot from the pages of Paris Match, a magazine owned by Lagardere, a French media firm. Arnaud Lagardere, its boss, canoodled with his new girlfriend, a 20-year-old model. He later explained that he loved her character. The video went viral. The French business world was not amused. Mr Lagardere (pictured, with friend) inherited his company from his father, Jean-Luc, an engineer who built its arms and aerospace business from scratch before adding media to the group.
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