A few years ago even global celebrities bowed down before the almighty euro. Gisele Bundchen, a Brazilian supermodel, insisted on being paid in the currency. Jay-z waved €500 notes in a rap video. The Wu-Tang Clan, fellow American rappers, listed the price of one of their cds in euros rather than dollars on their official website.rnToday the euro has lost much of its glamour, gangsta or otherwise. It has fallen by 15% against the dollar since December. Most analysts think that the decline still has some way to go. Some even talk of parity between the two currencies. This is a severe blow to Europe's self-image. But is it such a bad thing for business in the euro zone?
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