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The blog in the corporate machine

机译:企业机器中的博客

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They have always had their critics, but corporations are having an especially hard time making friends of late. Scandals at Enron and WorldCom destroyed thousands of employees' livelihoods, raised hackles about bosses' pay and cast doubt on the reliability of companies' accounts; labour groups and environmental activists are finding new ways to co-ordinate their attacks on business; and big companies such as McDonald's and Wal-Mart have found themselves the targets of scathing films. But those are just the enemies that companies can see. Even more troubling for many managers is dealing with their critics online-because, in the ether, they have little idea who the attackers are.
机译:他们一直都有批评家,但公司最近很难结交朋友。安然公司和世通公司的丑闻摧毁了成千上万名员工的生计,对老板的薪水提出了不满,并对公司账目的可靠性产生了怀疑。劳工团体和环保主义者正在寻找新的方法来协调他们对企业的攻击;麦当劳(McDonald's)和沃尔玛(Wal-Mart)等大公司也发现自己是电影的目标。但是,这些只是公司可以看到的敌人。对于许多管理人员而言,更麻烦的是在线与批评家打交道,因为在以太坊里,他们根本不知道攻击者是谁。

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