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Adland's test tube

机译:阿德兰的试管

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The future, noted William Gibson, a science-fiction writer, is already here—it is just unevenly distributed. To see the future of mobile phones, people look to Japan; to see the impact of broadband internet connections, they look to South Korea. And for a glimpse of the future of advertising, the place to look appears to be Britain. The country is a "test bed" according to Eric Schmidt, chief executive of Google, which has just announced an alliance with British Sky Broadcasting (BSkyB), a British pay-television company. On December 6th the two companies announced that the internet search and advertising giant would provide its search, e-mail, video and advertising services to BSkyB's broadband internet-service customers, with the aim of extending the partnership to BSkyB's main television business.
机译:科幻小说作家威廉·吉布森(William Gibson)指出,未来已经来临-分布不均。为了看到手机的未来,人们将目光投向了日本。为了了解宽带互联网连接的影响,他们将目光投向了韩国。为了窥见广告的未来,看的地方似乎是英国。 Google首席执行官埃里克·施密特(Eric Sc​​hmidt)表示,中国是“试验台”,该公司刚刚宣布与英国付费电视公司British Sky Broadcasting(BSkyB)建立联盟。两家公司于12月6日宣布,这家互联网搜索和广告巨头将向BSkyB的宽带互联网服务客户提供其搜索,电子邮件,视频和广告服务,旨在将合作伙伴关系扩展至BSkyB的主要电视业务。

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