The vocabulary of wine gushes with references to fruit, flowers and vegetables, but the French have added a new, implicitly disdainful adjective: Parkerise. It means a wine designed to appeal to Robert Parker, described by Elin McCoy as the world's single most influential critic. His judgment, expressed through his newsletter, the Wine Advocate, can make or break a winemaker, and be the difference between profit and loss for those sad people who buy wine merely as an investment. As even the noblest domaines of Bordeaux and Burgundy have come to recognise, it is American taste, most notably Mr Parker's, that now rules the world of wine.
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